Terminus Academy - Partners

Learning Path
Account-Based Strategy Certification: Fundamentals
Account-Based Strategy Certification: Fundamentals

About This Learning Path

Looking to level up your ABM skills? This comprehensive certification course covers the fundamental principles of an account-based marketing strategy, and tactical, real-life recommendations and examples for running ABM campaigns.

We understand that everyone has varying levels of experience with account-based marketing. For this reason, we designed a comprehensive, self-paced training course that focuses on the fundamental principles of an account-based strategy, and tactical, real-life recommendations and examples for running ABM campaigns.

The Account-Based Strategy Certification: Fundamentals course is designed for B2B professionals who are looking to:

  • Understand and evaluate the benefits of ABM
  • Build a business case for ABM at their organization
  • Launch their first ABM program
  • Improve or scale an existing ABM program
  • Or, just level up their knowledge on ABM best practices

The course features five lessons led by seasoned professionals in the ABM industry. Once all lessons have been completed, learners will have the option to earn a certificate and digital badge by passing a timed, multiple choice exam.

Lesson 1:  The Modern Approach to B2B Marketing
Lesson 1: The Modern Approach to B2B Marketing
Lesson 2: Operationalizing Your ABM Strategy
Lesson 2: Operationalizing Your ABM Strategy
Lesson 3: Laying the Groundwork for ABM
Lesson 3: Laying the Groundwork for ABM
Lesson 4:  Assessing Your Readiness for ABM
Lesson 4: Assessing Your Readiness for ABM
ABM Certification Course Introduction
ABM Certification Course Introduction
Lesson 5:  Launching Your First ABM Program
Lesson 5: Launching Your First ABM Program
ABM Certification Exam
ABM Certification Exam

Account-Based Marketing Certification - Fundamentals

Learning Path
Account-Based Strategy Certification: Fundamentals
Account-Based Strategy Certification: Fundamentals

About This Learning Path

Looking to level up your ABM skills? This comprehensive certification course covers the fundamental principles of an account-based marketing strategy, and tactical, real-life recommendations and examples for running ABM campaigns.

We understand that everyone has varying levels of experience with account-based marketing. For this reason, we designed a comprehensive, self-paced training course that focuses on the fundamental principles of an account-based strategy, and tactical, real-life recommendations and examples for running ABM campaigns.

The Account-Based Strategy Certification: Fundamentals course is designed for B2B professionals who are looking to:

  • Understand and evaluate the benefits of ABM
  • Build a business case for ABM at their organization
  • Launch their first ABM program
  • Improve or scale an existing ABM program
  • Or, just level up their knowledge on ABM best practices

The course features five lessons led by seasoned professionals in the ABM industry. Once all lessons have been completed, learners will have the option to earn a certificate and digital badge by passing a timed, multiple choice exam.

Lesson 1:  The Modern Approach to B2B Marketing
Lesson 1: The Modern Approach to B2B Marketing
Lesson 2: Operationalizing Your ABM Strategy
Lesson 2: Operationalizing Your ABM Strategy
Lesson 3: Laying the Groundwork for ABM
Lesson 3: Laying the Groundwork for ABM
Lesson 4:  Assessing Your Readiness for ABM
Lesson 4: Assessing Your Readiness for ABM
ABM Certification Course Introduction
ABM Certification Course Introduction
Lesson 5:  Launching Your First ABM Program
Lesson 5: Launching Your First ABM Program
ABM Certification Exam
ABM Certification Exam

Account-Based Marketing Certification - Fundamentals