Looking to level up your ABM skills? This comprehensive certification course covers the fundamental principles of an account-based marketing strategy, and tactical, real-life recommendations and examples for running ABM campaigns.

We understand that everyone has varying levels of experience with account-based marketing. For this reason, we designed a comprehensive, self-paced training course that focuses on the fundamental principles of an account-based strategy, and tactical, real-life recommendations and examples for running ABM campaigns.

The Account-Based Strategy Certification: Fundamentals course is designed for B2B professionals who are looking to:

• Understand and evaluate the benefits of ABM
• Build a business case for ABM at their organization
• Launch their first ABM program
• Improve or scale an existing ABM program
• Or, just level up their knowledge on ABM best practices

The course features five lessons led by seasoned professionals in the ABM industry. Once all lessons have been completed, learners will have the option to earn a certificate and digital badge by passing a timed, multiple choice exam.