What was once considered to be an industry buzzword is now becoming accepted as the right way to do B2B marketing; and run your entire go-to-market strategy, for that matter. But, what exactly is account-based marketing? And, what does the shift to more account-centric programs mean for Demand Gen, Digital, and Inbound marketers alike? In this course, Sangram Vajre - author, speaker, ABM thought leader, and host of the #FlipMyFunnel and #MOVE podcasts - breaks down the history and benefits of an account-based approach, and why it’s now becoming synonymous with “modern B2B marketing.”