About the Course
For many organizations, adopting ABM can have some significant implications when it comes to change management. We want to arm you with the knowledge you need to accurately communicate the value of ABM to your stakeholders. In this lesson, we’ll discuss some of the top challenges faced by ABM adopters, give context to help you address each of them, and provide you with resources to successfully pitch ABM to your business.
Course Categories
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Building a Business Case for ABM
- Introduction: Laying the Groundwork for ABM
- Executive Alignment
- Sales & Marketing Alignment
- Assembling Your ABM Team
- Understanding TAM, TRM, and the Data Imperative
- The Customer Experience
- Timeline for Success with ABM
-
Test Your Knowledge
- Knowledge Check
- Next Up: Assessing Your Readiness for ABM
About the Course
For many organizations, adopting ABM can have some significant implications when it comes to change management. We want to arm you with the knowledge you need to accurately communicate the value of ABM to your stakeholders. In this lesson, we’ll discuss some of the top challenges faced by ABM adopters, give context to help you address each of them, and provide you with resources to successfully pitch ABM to your business.
-
Building a Business Case for ABM
- Introduction: Laying the Groundwork for ABM
- Executive Alignment
- Sales & Marketing Alignment
- Assembling Your ABM Team
- Understanding TAM, TRM, and the Data Imperative
- The Customer Experience
- Timeline for Success with ABM
-
Test Your Knowledge
- Knowledge Check
- Next Up: Assessing Your Readiness for ABM